Secret Leader

Are you a hidden leader? ⁉️

In Today’s Must-Reads:

The Must-Read Stories Of The Week

Are you a ‘Hidden Secret Leader?’ ⁉️ - Link Find out who are the essential leaders in your business driving it forward, quietly!
💯 This week I hosted an AMA on Focus, I was asked questions on growth, biggest business lesson, which startup gets it right & where do you start to improve company cultureThere will be a number of helpful topics for you to read through over at the Full AMA Link
Pressure doesn’t have to turn into stress, how to control pressure ℹ️- Link At the end of the year with the year, we have all had, this Must Read might help you
Is Twitch the next platform for beauty? 💄 - LinkTwitch has done a great job in influencing brands that we need another channel or platform for more activities. The question that many should ask is…Does Twitch makes sense to you as a place to play, place to advertise or to sponsor will be important questions for most businesses in 2021
How video games are helping with PTSD and the ex-armed forces 🎮 - Link
Marketing messaging increased by 40%, will you tolerate more emails and SMS in 2021? 💬 - Link SMS should be the last resort channel or a USP for buying products like Dirty Lemon for brands, not to be used as a marketing channel, we wary of pushing too hard into SMS or expect to lose customers with the dash towards more..text and messaging Marketing
The algorithm that might select you to get back in the office 😱 - Link —Don’t forget to download my free Focus ebook about the future of the workplace
Want a job at Apple? You will have to have a desire to shape the world, have grit, and want to take a risk 👩‍💻- Link—Here is an interesting look at how Apple reshaped their org to help centralise around innovation 🙅‍♀️- Link
An interesting look at how to balance friendships and career progression ⚖️ - Link
Social media reach and posts being throttled is happening, this is a good explainer of what and why 💬 - Link It is worth checking on your posts as Twitter has ramped up throttling on external links in recent weeks. Tweetstorms are also seeming to have fallen victim to the throttling. Always remember enragement is engagement for social platforms.
Fact-checkers are rightly being added to numerous platforms but will their bias influence the impact 😟 - Link
How Paulo Coelho leveraged piracy to skyrocket sales of The Alchemist 👌- Link Interesting tidbit, WeChat in China offers something similar, read a chapter or phase for free, and then charges per chapter. The author can also receive feedback and change the book depending on stats and insights. Will we see something like this in the West?
As mentioned previously Bikes had their moment again this year, especially the e-bikes, Flipboard have a special look here 🚲 - Link
With the winter approaching most of us, here are some good tips on boosting your immune system with the right foods 🥑 - Link
The world’s 50 most innovative companies according to Fast Company 🚨- Link
Lastly: A few by me: A/Many people seem to struggle with virtual meetings, here are a number of guides to improve virtual meetings 👏 - LinkB/ I have sat in some really good and not so good virtual pitches, virtual pitches for 2021, and office hours recently, here are a few important pointers to action 💁‍♂️- LinkWorks for internal pitches, agency pitching, and remote workshops C/ I pose the question of whether it is time to go on a content diet? 🤔 - LinkThe irony isn’t lost on me that as someone who runs two weekly newsletters and writes blogs, but I question if it is time for us to reduce down the content we consume!

➕ Deeper Dive ➕

Social Media Stresses - Video Link I’m a huge fan of basketball especially elite basketball aka NBA, I was a huge Chicago Bulls fans in the ’90s & without alienating too many of you, it’s official Michael Jordan is the 🐐 (The Last Dance (on Netflix) is a brilliant series) Anyways in a recent interview MJ suggests Twitter would have ruined his career. I actually agree. I have heard ex-pros speak on the topic on podcasts, this spreads across numerous different sports, and they all typically say agree. In a recent chat with an ex-pro player, he suggested he would have struggled with the constant “feedback”. I am not sure if anyone would be able to accept feedback at the scale that these athletes do. It’s an interesting battle for professional sports athletes and being trained to accept being approachable to ‘fans’ 24/7. Question For You: Do you think you could handle 100’s to 1000’s providing you constant unreserved feedback?

Quote Of The Week:

✏️ “No one is perfect - that’s why pencils have erasers.” —Wolfgang Riebe

Finally, a big welcome to all of the new subscribers that subscribed this week! Thanks for joining Must Reads. Any feedback happily hit reply to this email.

Thanks for reading, enjoy your weekend and I’ll see you next week.

Danny Denhard

If you don’t know or cannot remember, this newsletter is your weekly brainfood newsletter filled with Must Read Articles. About My Work: I am on a mission to fix the broken world of work with Focus (my culture, strategy consultancy). I have spent two decades in Marketing and Growth leadership, from before Google dominated search and Facebook controlled ‘Social’ & I was on the leadership team at JustGiving & currently I am an interim CMO and company advisor. Happily email me for consultancy.