- Must Reads Newsletter
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- Robot Food Delivery š¤
Robot Food Delivery š¤
& Medium's latest switch - newsletters š¤·āāļø
Must Reads: 5th June 2020 | Includes great data visualisations, how to fix your WFH posture, making serious cash flipping, what the new cool is on Twitch & the next arms raceā¦the race to win visual search.
This weekās 5 Tips from Trevor Gordon, offering some stand out tips for CX and putting people first.
āWall-E & Eve?ā
Who would have thought Milton Keynes (a large town in š¬š§) is showing us the future, 8 robots are now delivering food for Co-Op. Chinese stores and delivery companies have been using these for about a year - Link
āMust Readsā
Amazon Flex: Interactive longread on Amazon, their economics and their hierarchy šÆ- LinkāAnother example of a good data vis, the top-earning sports stars - LinkThere has been a lot made of data simulations taking over data visualisations but something as creative and informative can be just as good for marketing and journalism
Posture: Working from home ruining your posture, here are simple stretches that will greatly help šŖ- Link
Zoom Out: Zoom came under scrutiny earlier this year for its less than secure service, now encryption is going to ramped up on paid-for accounts, not free accounts, this is important as so many use it for private conversations and share very personal information in the chat š§- Link
Passive Income: Flipping product isnāt new but making serious cash from it is becoming more common, hereās a deep-dive šµ - LinkĀ
Anti Ads: Advertising has been hit hard, Daily Mail Group has lost 70% of its revenue š° - LinkĀ Expect this to change in the coming months, there is an opportunity for brands to leverage this
Going Live: Just when you thought you had seen it all, Twitchās latest craze, people livestreaming writing code š„ - Link
Gaming is the past, present and the future: but gaming can confuse advertisers, here are common myths of in-game advertising demystified š¾ - Link
Snap and Shop: Pinterest has released shop with lens feature š - LinkVisual search or camera driven shopping has been something we have been looking forward to for years, Pinterest is in prime position to kickstart the market. Expect Facebook (with shop & Instagram) and Google with ācamera to searchā to follow suit.
Space: Why Astronauts get nervous on the launchpad š - Link
Google Being Google: Google is being taken to court for tracking users using incognito browsing mode šµļøāāļø - Link
Free: Smart Marketing move by Amazon Prime, allowing its 4 Premier League games free ā½ļø - LinkĀ
Not all feedback is equal: Facebook has come under a lot of heat this week, Marks and Spencers released a new Strawberry Clotted Cream, the comments are pretty peak Facebook š„ - Link
Money Palette: The DNA of banknotes š“ - Link
Challenger Challenging Times: Monzo, unfortunately, is making 120 people redundant, alongside competitor revolut & their culture has come under fire again, with more forced firings.
Culture: It is essential for business leaders to talk about mental health and their own mental health experiences. Here are two stories, Ex Police Chief & Buffer founder š - Link
āFree Mental Health AppāĀ Itās normal to feel anxious or panicked right now, rather than have to pay out for one of the premium apps, here is āfree foreverā meditation app you can try š§āāļø- Link
ā5 Tipsā
This weekās Must Read Tips is from Trevor Gordon, Director of Global Omnichannel Retail Sodexo. Trevor is a thought leader in the omichannel space and offers the following stand out tips:
āAs we move towards reopening much of UK non-food retailing over the next 2 weeks, there will be talk that normality is around the corner; but while social distancing is in place, continuing to successfully leverage digital and laser focus on CX is key to help non-food retail stores trade profitably.
Care of Customers and Employees. Increased and continued focus on care of customers and employees is essential; make ācommunityā a priority while staying true to your company purpose.
Ears to the ground. During the first few days and weeks of reopening, it will be important to understand quickly what is working, and not working. Utilise your customers and colleagues for āears to the groundā insights, to adapt and move quickly as needed.
Leverage a broad range of channels. Retailers should be maximising value from your own ecommerce store. Focus on relevant, fresh and content frequently across your site (in an engaging but not invasive way); and utilising social to connect with your customers.
Optimise for mobile. Last year mobile has now overtaken desktop in the UK; so make sure your websites and customer journeys are optimised for mobile.
While traditionally seen as a ācommodityā in Omnichannel retailing; with the need for contactless and soaring online spend getting the right payment mix is essential for retailers. Considerations include how to deal with higher fraud rates, returns and chargebacks are more common, customer loyalty is difficult to secure, and lower approval rates create a higher risk of lost sales. With so much to contend with, retailers must ensure they get the right set up in place early ā or risk losing sales, customers, and revenue.
ā”ļø Connect with Trevor on Linkedin
āGoing A Little Deeperā
Mediumās latest pivotā¦Newsletters - Link
Little known āfactā back in 2016 I started Must Reads as a test on Medium, the irony is, Medium had down-weighted articles. Think of an equivalent social media algo on Medium. Meaning articles with loads of external links (like this one) received no internal reach = no views, unless you really promoted outside of Medium which acted like newsletters.
Mediumās Newsletter is based on Publications currently which means larger publications can flip their email sends to newsletter sends, smart but annoying if you are an active and popular creator on Medium.
I imagine with the popularity of Pop Culture Monday š newsletter, Iām sure we might see a newsletter product for writers/curators in the coming months. With the crowded newsletter space, iām not so convinced Medium can really compete.
Updated Experience: Medium (aside from The Athletic) has the best reading experience (and composing) on the web, here are the small subtle changes they made recently to improve the reading experience - Link
š I am going to be part of a Brand is Back Event on June 24th with the great folks at Nepa, if you would like to join or would like a copy of the insights, let me know by hitting reply or emailing and I will share the details closer to the event.
See you again next Friday.Danny Denhard ~ Advisor & Consultant