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RIP TO THE CMO
The CMO should be looking over their shoulder
Happy Fri-yay! Thanks for reading this week’s Must Reads newsletter.
This week I keynoted at the Disruptive Marketing Summit and then spoke on a panel about what Marketing is in today’s world, how it will evolve in the near future and tools to keep an eye out for.
😍 This Week’s 15 Must-Reads 😍
😲RIP to the CMO - find out why the CMO is under more threat than ever before
🆒Here is how Decker brands make their uncool brands the hottest products in fashion
📺Apparently TV is the least risky option for Marketing and Advertising, what do you think? Maybe ask Pepsi about their Pepsi Max ads even before they were launched…
📲 The first Mobile Only Coffee Shop has opened in NYCThere will be a future which looks like this, whether you will ever be able to manage people who won’t or just doesn’t want to order over
🕵️♂️Android is often seen as the secure option, well not when there is a flaw as big as this
📄Meanwhile, another side of G, Google is rolling out smart compose….to docsThe feature is good in Gmail, I do find myself using it from time to time but whether people will want to remove their own tone and language is something to see
🍕Why Amazon two pizza rule carries on winningI’m a huge advocate of this approach, need more than two pizzas you have too many in your meeting!
💯Career frameworks and matrixes to help you progress your team’s careers
🗣How to stop being scared of disagreements and make them productive If you do not like conflict, this is a good article to read and action
💪I was lucky to hear Dave Trott speak this week, his blog on Tinned Meat will inspire your weekend
⤵️Friend of the newsletter Ross dropping some knowledge
🤣I have said it before on the newsletter but Ryan Reynolds (& his team) just get’s Marketing
🗣Work Culture Feature 🗣
As culture is the most popular topic shared here are some Must Read articles from this week:
Google is well known for their all-hands meetings, this week Google CEO emailed the team to let them know they are going to happen less often, this is huge where Facebook had bad press from recent leaks but decided to open their all hands and live stream it.
Everyone wanted standing decks…maybe they aren’t as good for you as you thought
Remember the famous Netflix culture deck, well it’s been re-imagined and it looks great (this is also a good example of content marketing too)
New research by Kellogg Uni breaks down why science is so important to team success
How about a little bit of fun to end with
💭Get you thinking💭
If you are struggling with your idea or startup? Don’t worry even Gmail struggled. It took Gmail 5 years to convince the business it was a good idea and was almost killed two years in. It now has 1.5b users and turned 15 years old. Some stats… 28% of our day is spent in email, that’s 650 hours of email a year. 10% of the replies are now from smart replies (on 📲)
🤔Final Thoughts 🤔
Friend of the newsletter Simon has delivered the Q4 digital report (it’s an epic piece of work) The key takeaways, there are more social media users, Facebook advertising is slowing, Pinterest advertising as an alternative is on the increase, while you guessed it TikTok is on the up (and up).
Do you think Social is going to evolve much in 2020? Did you see yourself on TikTok? Or going back to pinning? Let me know on email
👏You made it to the end 👏
Have a great week and thanks for reading the Must Reads Newsletter.
Or if you are new here (welcome)
Disclaimer: All views are my own, until you click through on the stories.This week’s gif is of course from Giphy
Last week was one of the most read and forwarded emails to date, so thank you. The Future Of Social Media the most read Must-Read last week.