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🤩 Your Five For Friday 🤩

1. 🚰Do you really need to drink all that water? 5 experts guide you here

2. 🤖No checkout Sainsburys finally hits London - not everyone is impressed 

3. 💻How Microsoft learned from their chequered past, to understand it’s future (& why they have been so successful lately)

4. 💬 The history of the stories (product format) and why it’s become so important

5. 🆘 Tinder now caters for your needs anywhere…with festival mode…

❤️ Marketing / Growth / Advertising ❤️

• Instagram: Sponsored posts surged over the last year by 150% 

• How the German right wing gets to control social media feeds

• Smart or not? Taylor Swift fans created fake Starbucks deal to get more people to listen to her new music

• Why billboards are still working and peaking - this is a trend that’s been happening and being used creatively for a couple of years, not just because tracking everything has its flaws…

• Here is a smart ad for the inner bloke in you (submitted by my colleague Adam Selby)

💵 Business 💵

• Is click and collect the new business growth area for Deliveroo, Uber Eats etc?

• Why storytelling might just be the way to interview

• Tumblr is up for sale - What Tumblr could have been

• Facebook is killing the word privacy so it can collect even more data points on you (Good for them and their advertising, bad for all users)

• Hear (or read) how Bono’s business partner fell from grace 

• Apple looking to buy Viacom? - It makes more sense than you think

• Sainsburys and Asda’s failed merger cost £46m

• Free ATM’s are vanishing and it will impact the wrong people

🚀 Product 🚀

• Why messenger is the future of Facebook and what it actually means for you

• Slack is killing your productivity - I’d love to see usage and message sends by the hour across time and unpick trends within organisations, until this is cracked there might be a movement away from IM at what again

• Uber has added other transportation options - expanding for all travel not just last mile, (Smart strategic step to gain more brand affinity and usage)

• Overcast’s latest feature is 👏

🎧 Must Listen Of The Week 🎧

The Instagram co-founder Kevin Systrom is being interviewed by Tim Ferriss: This is one of those interviews that is packed with hidden gems and hour flies by

💭 Final thought 💭

There was a new wikipedia launched (Golden) this week with incredible investment from some of the largest VC and investment firms in the world. The difference being powered by AI (and Human intelligence no less) and built with actual social following on topics, the question that keeps coming back to me; 🧐 Do we really need another or smarter Wikipedia? 🧐 — I’d be surprised if anyone really craved a new Wikipedia.

Because something has a lot of traffic or is the anchor in understanding the TLDR, does this mean we need another version? We often build products and companies to offer an alternative, steal market share or diversify revenues - are there any ideas or alternatives we just don’t need or just shouldn’t be built?

Happily let me know what you think.

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Let me know what you think of this week’s must reads by tweeting, emailing or messaging me on LinkedIn. Thanks - Danny Denhard (and of course all views are my own)