Happy Friday! Here are a few interesting stories to refresh you for Friday! If you’d like to chat about any of the stories happily reach out via Twitter, LinkedIn or hit reply.

👍Hit of the week 👍: Innocent had a mini rebrand and brand launch. They really nailed their comms, using the negative comments and spinning into positives, this takes so much confidence and muscle memory - props to Innocent *again*.

👎Miss of the week 👎 Hot Cheetos is becoming an ice cream in Texas…i’m not going to lie I fancy the hot Cheetos flavour but many will not want to. Probably a reason why so many people love Texas when they go.

😍 The Must-Reads Of The Week 😍

• Culture is always popular in the newsletter so here are a few great reads: 💯 Find out about internal culture bleed and its impacts on your business 💯

• 🗣 Why walking meetings really do work and here is the method behind itI’m a huge fan of alternative meetings and getting out of a meeting room

• 🧠 How to use mental models in situational change

• 📉 Joining a new team or joined an underperforming team recently? Here is a good take on what to do and how to be proactive

• 🤧 It’s been predicted that Amazon will be going into pharma, turns out it’s working on fixing the common cold That is what I have always called prime expectations, expect this to continue, prime to offer exclusive products only

• 👨‍🎨 Don’t let productivity kill creativity

• ☕️ 10: What the future of coffee looks like

• 😍 This twitter thread by KFC shows how they know their brand and know their audience

• 👕 How merch went mainstream and high end

• 💦 You would have thought in the current climate Purell would be able to creatively market themselves, apparently not

• 👏 DingTalk Kids in China have been super cheeky / super-smart by rating homework app down to 1.4 stars I love this, this is the sort of thing I would have been ringleader for when I was young 

• 💵 How BNPL (buy now, pay later) operators Klarna, Clearpay, and Laybuy affects your credit

• 📰 The Most Important Media Businesses of the (Past and) Future essay by Matthew Ball is an absolute must-read, grab a coffee and a notepad and enjoy Matthew Ball’s essays are unbelievably good and should be charged for IMHO, this is well worth spending the time to read or listen to - I use TTSReader with long-form on computer screens.

• 🐦 Twitter has been underperforming and under firing for a while, here is an excellent breakdown why an activist buying 4% of the Twitter stock has shaken up their board and their direction

• 🤨 IBM and Airbnb are going to court over 4 patent disputes, one being based on…their navigation 

• 🎧 Podcast of the week: IAC and Expedia Group’s leader Barry Diller is known as a mogul and being ruthless, Barry was a great guest on the recent Byers Market podcast talking Facebook & Google monopoly and the future of “viewing”

👩‍💻 Remote Work Special 👨‍💻

With everything going on, last week I wrote about how you can get more out of remote work & proved very popular so here are some of the best resources available to help you get the most out of remote work.

• Here’s a good guide from HBR on getting most of virtual meetings

• Notion shared the ultimate guide to remote working —> The best from their list 180 tips // Zapier remote guide // OMG now I’m remoting, now what? // A guide to set up for remote success

✅ If all else fails, here is a working from home bingo card

👏You Made It To The End 👏

Thanks for reading this week’s Must Read’s. Have a great weekend!

Danny Denhard - About Me: 19 years in Marketing, Product, Growth and as a Crowdfunding business leader. You will want to see my RIP to the CMO role presentation and I will be speaking at the Festival Of Marketing, read my Q&A interview. Most importantly, I write this weekly Must Reads Newsletter.

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Disclaimer: All views & recommendations are my own until you click through on the stories.This week’s gif is from Giphy. Image from Eater & Twitter.