Prime Expectations šŸ“¦

Amazon changed everyday life & now Brands *need* prime day

Happy Friday! Ā 

Todayā€™s newsletter includes 15 Must Reads, a cute and uplifting Hit of the Week, 5 tips from Paula Holmes on how TikTok can be a platform for you & your brand, and a new segment called Hiring?, helping to boost profiles of people looking for and available for work. There will also be another 7 Must Read Stories on Sunday this week, happily let me know (hit the reply in your email) what you think of receiving two installments a week.

ā€”Hit Of The Weekā€”

Here is an example of why you have to love creativity and how people are leveraging tech platforms to celebrate in a normal way as possible. To be honest, the whole thread is an amazing use of tech to make it relevant to the school kids - Link

ā€”The Must Readsā€”

  1. The unspoken: This is an important element of your day to day, many donā€™t ask if their boss is ok or HR teams donā€™t acknowledge the emotional toll of being a or the boss šŸ‘„ - Link

  2. New Burnout: How to avoid the latest wave of burnout, WFH burnout šŸ˜ž - Link

  3. Links: Conspiracy theorists are using the Wayback Machine to promote ā€œzombie content" šŸ”— - Link

  4. Risky: Reddit is now offering chatrooms šŸ’­ - LinkCommunity: A fascinating look at ā€˜online communityā€™ - how Reddit built a pixel world - Link

  5. Blogs over Twitter: Something I have been suggesting for a number of months - Expert Twitter' Only Goes So Far. Bring Back Blogs šŸ‘ - Link

  6. Influencer Coach: How creator coach to helping influencers navigate the current landscape šŸ—£ - Link

  7. Viral: How 5G conspiracy theories spread on Facebook and YouTube šŸ•ø - LinkĀ 

  8. AR beats Makeup? How AR (on Insta obviously) is changing makeups šŸ’„ - Link

  9. Concert? Was fortniteā€™s record-breaking event with Travis Scott a concert or was it something else? Whatever itā€™s called itā€™s impressive šŸŽ¤ - LinkFind out why it was so impressive & the opportunity with 300m users and how you can leverage fortnite social graph šŸŽ® - Link

  10. Primed? Brands are counting down to Prime day, but will it happen, or does Amazon even need it? šŸ“¦ Link

  11. Amazon-ing: Want to understand why Amazon is scaring Google and Facebook? Hereā€™s a good summary šŸ§¾- Link

  12. Brand Marketing No?: Marketing sometimes isnā€™t the right thing to do - friend of the newsletter Harry Lang drops some wisdom of why it isnā€™t āœ… - Link

  13. Truth: Why advertising is so bad šŸ’Æ - Link

  14. Fake: Here comes the deep fake iPhone generation šŸ“² - LinkĀ And Jay-Z is using copyright to take down deepfakes - Link

  15. The British Museum has opened up 1.9m images for free šŸ–¼ - Link

ā€”5 Tipsā€”

Paula has featured a number of times on Must Reads, Paula is also known as The LDN Diaries. Paula is a creator and an influencer, Paulaā€™s lifestyle blog has been creating great content for the last eight years.

ā€” The fact that over 50,000 people have watched me hold up a bag, pretty much sums up why I love TikTok. If you are not using TikTok for yourself or for your brand then I highly suggest starting now. TikTok isn't just dances and silly antics, in fact, there is a handful of helpful content on there. The amount of things I've learnt in the small time I've been on there is amazing.

Here are 5 of my favourite tips and tricks I've picked up, enjoy!

  1. Stuck for content ideas? Try these - TikTok Link

  2. How to create custom Instagram stickers - TikTok Link

  3. Spy on anyone's website - TikTok Link

  4. Did you know the iPhone has a magnifying tool? See how it it works here - TikTok Link

  5. Write better social and blog titles - TikTok Link

And of course, here is a funny TikTok video - Linkāž”ļø Follow Paula on Instagram, subscribe on YouTube.

Got tips FOMO, all the tips are saved over on Medium - Link

ā€”Hiring?ā€”

This is a new segment, with Must Reads going out twice a week currently, here is a segment for those who are looking for work, if you or a friend is looking and wants to be featured, let me know by replying to the email or sending me an email.

āœļø Rachel is a freelance copywriter, I have known Rachel for a number of years and have recommended her for a number of projects. Check out Rachelā€™s site https://www.rachelramsay.co.uk/ Or drop Rachel an email (hello at rachelramsay.co.uk) if you have any work coming up for a top copywriter. Here is the Google spreadsheet if you or a friend would like to be added - Link

Thanks for reading and enjoy your Friday. See you again on Sunday. Danny Denhard ~ Advisor & Consultant