Happy Friday Must Readers. I hope you had a great week. Apologises for the extra send on Saturday morning, if you enjoyed it, let me know and I will share directly with you. 📰 The shorter, more selective Must Reads & one deep dive will be here to stay.

In Today’s Must-Reads:

• 🤬 F—k Fear

• 5️⃣ questions to ask yourselves about company culture

• Will longuewear overtake work wear for good? 🤔

• The highest-paid dead celebrities 💰

• The TikTok Good 👍, The TikTok Bad 👎

The Must-Read Stories Of The Week

1. Teams! It is time to say f*** fear 🤬 - Link

2. Here are 5 questions to ask yourself and your business for better company culture and company performance 💪 - Link

3. Is the work dress code now completely changed? 👔 - Link This week I was on a video podcast and put on a shirt and put wax in my hair, but I don’t think in the hybrid future we will see the huge demand to return of the suit or more formal workwear

4. We all suffer from lack of focus from time to time, here are 4 steps to help battle it ⚙️- Link

5. Are Retailers doing the right thing by pushing employees into sharing on TikTok? 🎥 - Link — Brands will want to go viral on TikTok, but only for the right reasons, not for these in Amazon’s case 😬 - Link

6. The highest-paid dead celebrities 💰 - Link

7. Will virtual stores be the answer for fashion brands? 👓 - LinkFashion is something you have to see, touch, and try on, unless VR, AR, and MR gets better fashion will struggle with the momentous shifts of 2020

8. The YouTube long game is paying off to take on and over the music industry 🎧 - Link 

9. Is Jennifer Aniston going to set a new celebrity and influencer trend as the new Chief Creative Officer appointment?⚡️- LinkMany influencers and celebrities take varying payments for small amount of stock for their advertising or advisory. Will a role make more PR sense?

10. Feel like you want to be more adventurous? Here’s a way to train your brain 🧠- Link

11. Go and find your idea’s partner 💡 - LinkWhy finding someone you can create and bounce ideas from is so important

2021: 🥛 2021 is going to be a year of many new’s, apparently 2021 will be the year of Pistachio milk. Do you think it will take on?

➕ Deeper Dive ➕3 Podcasts To Listen To

1. Growth & Newsletter Podcast: Here is a good podcast between a friend of Must Reads Jon Quinton and Director of Growth Jenny Rothenberg at Morning Brew on how they nailed their brand and smashed their offering by focusing on what they are good at and knowing what truly works for newsletters - 🎧 Podcast Link 

2. Cultural: Adam Grant joins Simon Sinek, talking your why, how friendly competition works & being able to understand human behaviour - 🎙 Podcast Link 

3. Management: The intro says it all "If we know that micromanagement isn't really effective, why do we do it?" - 🎙 Podcast Link

Quote Of The Week:

Thanks for reading, enjoy your weekend and I’ll see you next week. 

Danny Denhard

If you don’t know or cannot remember: The Must Reads newsletter is your weekly brainfood newsletter filled with Must Read Articles. It takes me hours every week to create Must Reads.  About My Work: I am on a mission to fix the broken world of work with Focus (the culture, strategy consultancy). I have spent two decades in Marketing and Growth leadership, from before Google dominated search and Facebook controlled ‘Social’ & I was on the leadership team at JustGiving & currently I am an interim CMO and company advisor. Happily email me for consultancy.