👋 Hey Must Readers, I hope this week has been good and you’re looking forward to galentines (celebrate your girl-friends), palentines (celebrate your friends on the 13th) and Valentines day.

As a little reminder, The Must Reads Newsletter is the hand-curated newsletter that breakdown the must-reads of the week, not the stories that you haven’t read left unread in your open browser tabs. I add comment and insights in italics and offer predictions to give you food for thought for the future discussions you will likely have.

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Must Read Articles Of The Week

1. Introducing…Dear Focus, Anonymous career advice 👏 If you would like any advise, happily fill out the anonymous form here

2. Are you a manager? Here’s what you need to do when your star performer decides to leave 🙃 TLDR be proactive, action the 6 points and talk to the team, don’t just follow the old HR model.

3. Improve your connection with your colleagues with this free template Many connections have been lost in the messy remote world of work, this template will help everyone to re-connect 🙌

4. Important Read: How Scientists are tracking the increase in depression 💯

5. Good thread on how Amazon’s new CEO took every opportunity while at Amazon & a good number 2. 👨‍💼Not many will wait as long as Andy Jassy, but it’s a good story of leadership being good at your job(s) and taking your chances 

6. Fashion has evolved massively over the last ten years. We now live in the Conscious Consumer 3R's: Repair Resell Rent era, so here are two good articles  - A good article on reselling & impact of secondary marketplaces selling high-end fashion 💸- How ultra-fast fashion continues to eat and break the world 👗

7. AI has many opportunities and can provide huge potential at scale, but bias and offensive AI also exists 👀This article is a good explainer & will help to understand the next potential problem causes by deep-diving & relying upon AI

8. From IQ to EQ is a good series, this insider article on how to inspire in a crisis is a good and important read for anyone who has a team or is a leader within an organisation 👩‍💼

9. The at home (or visit patient’s home) dentist market is exploding. 🦷 Find out what is on offer, why so many concerns at dentistry at home and probably more importantly why the trend will continue, with many, prefer the privacy and comfort of being at home.

10. Introducing 🆕 Essay Series By Me: The Future of Marketing Series: Following on from The Future Of Marketing presentation, here are the live articles from the deck: - Don’t believe what you have been conditioned to believe… build out everything as a billboard 🎢- Everything as contactless is well worth the read and could act as inspiration for your next campaign ✋ - Everything as experiences is a guide to build out better and more personalised experiences, why offer something bland and generic, go and build 4D experiences 🛍. Also could save the shopping malls and high streets.- Be inspired by the connected fitness space and learn how Peloton have cracked the affluent market 🚴

11. With it being valentines day on Sunday, here’s a nice breakdown of what heart emoji is supposed to mean ❤️ Why is the 🤎 the least used?

12. Lastly, The 50 most visited sites in the world 🚀 - some really interesting findings with zoom beating Netflix with traffic & how search engines are so broad and expand into everything connected to search.

Funny Video: A very funny TikTok you might have seen, busy boss vs millennial 

🏆 Got good company culture and want to submit to win an award? I’m one of the company culture awards judges, so happily submit here. I love hearing about great companies and what makes them tick!

Quote Of The Week

“You can waste your lives drawing lines. Or you can live your life crossing them.” — Shonda Rhimes

Thanks for reading today, have a great weekend.

Danny Denhard Why not connect with me: Twitter Or LinkedIn

The Must Reads newsletter is your weekly brainfood newsletter filled with Must Read Articles. It takes me a couple of hours every week to find, quality check, to create your favourite weekly newsletter. About My Work: I am on a mission to fix the broken world of work with Focus. I have spent two decades in Marketing and Growth leadership, from before Google dominated search and Facebook controlled ‘Social’. I am a former JustGiving Exec & currently, I am a CMO and companies advisor. Happily email me for consultancy.