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In Today’s Must-Reads:

The Must-Read Stories Of The Week

1. Communication is key to all business successes, an AMA help your business 💪 - Link — 5 leadership elements to think about for the week ahead 🚀- Link

2. Are we losing our ability to remember with the age of the smartphone and the internet at our fingertips? 🧠 - Link

3. Missing travel? Here’s a members-only travel company built for 2020 - Link Luxury just does not care what is going on 

4. The ballpoint pen, that changed us for the better 🖊 - Link 

5. The remote divide. How remote work is highlighting remote issues 🏠 - Link I am a huge advocate of the hybrid office and ensuring work is flexible, but is the varying remote working situations causing more issues that many businesses thought

6. Like Twitch, Discord has had a huge rise this year, this is a good look at how important Discord is and will be 💬- Link Discord will be a channel so many brand jump on and try to become relevant, I would dive deeply into Discord and immerse yourself, it’s not an easy channel to get right

7. I have hinted before how underrated the Kardashian family is in business, this Vogue Business interview might change your opinion on the K family 🔄- Link

8. How an academic leveraged social science and helped Uber to apologise for miserable experiences - 🚕 - Link 

9. This will divide opinions but I completely agree, why Product Managers should Project Manage too 💯 - Link

10. Is consistency key to avoiding burnout? 🧐 - Link

11. How anxiety cripples even the most experienced athletes 🥺 - Link — In fight, flight, freeze I dived into how the right reactions and training help organisations improve their environment for their employees worth a read

12. We are likely sharing information that is incorrect, here is how to double-check & stop it 🚨- Link

13. Podcaster, Netflix star, and celebrity restauranter Dave Chang shares his thoughts on how to save restaurants 🥘 - Link — YouTubers never fail to shock me and the content they are able to create, this is one of my recent favourites, the man who recreates discontinued fast-food items 🎥 - Link

14. How Pokemon Go pivoted and made a $1b in 2020 😯 - Link Mobile gaming is so much bigger than any of us realise, Pokemon Go has had another breakout year and all with smart pivoting. We will see a huge spike in AR apps and location-based apps in 2021 and 2022.

15. Probably the best headline of 2020: Scientists discover bizarre hell planet where it rains rocks and oceans are made of lava 🌏 - Link Fancy a visit? 

16. Lastly, 33 amazing photo’s that might make you rethink New Zealand 🇳🇿 - Link

➕ Deeper Dive ➕

Celebrating Reframing 👏

In the last few weeks, I have seen a few smart reframing. Reframing is often the best way to market (market your product, market your brand, market your nostalgic audience) but in recent years it seems to either be forgotten or gone out of fashion. The IRN-BRU example (second tweet below) of flipping a 24 pack of drinks into an advent calendar is smart, timely and deliberately poking fun at their other halves. My personal favourite is how Walkers position Monster Munch (click through on tweet below) and with their new ad, they position the ‘new Monster Munch’, flipping the famous claw to a monster shape. Pondering for you & your business: Maybe the next campaign or the next big idea can be something as simple as flipping the idea or the discussion point around a product or feature…it causes conversation, it causes us to talk about it, these campaigns drive sales, it works.

Quote Of The Week:

🥊 “Don’t count the days, make the days count.” — Muhammad Ali 🥊

Thanks for reading, enjoy your weekend and I’ll see you next week.

Danny Denhard

If you don’t know or cannot remember, this newsletter is your weekly brainfood newsletter filled with Must Read Articles. About My Work: I am on a mission to fix the broken world of work with Focus (my culture, strategy consultancy). I have spent two decades in Marketing and Growth leadership, from before Google dominated search and Facebook controlled ‘Social’ & I was on the leadership team at JustGiving & currently I am an interim CMO and company advisor. Happily email me for consultancy.