Happy Friday! Thanks for reading Must Reads this week, today’s Must Read is 727 words long - about a 5 minutes read.

👍Hit of the week 👍 Remote Work - is becoming a focus for many businesses since covid-19, I actually think there will be numerous improvements because of this, better communication, enabling collaborative tools to speed up delivery of work, no excuses for another meeting and importantly quicker face to face time on video calls.

👎Miss of the week 👎 Twitter users - I am still on the fence about fleets aka Twitter take on the ephemeral content product everyone else has called stories, however, Twitter users who have never used it, calling out RIPTwitter, really demonstrates the flock aka Twitter community as a mob, calling this feature out without using it as the miss of the week. ➡️ Let me know what you think ⬅️

😍 The Must-Reads Of The Week 😍

• 💡 Remote Working Tips 💡If you are struggling to work remotely or understand how you and your brand could work remotely. I have compiled a few tips over on medium or listen to my tips.

• ♟ How to win Monopoly in the quickest way possible

• 🛒 Lego is doubling down on the high street and stores

• 🎧 Here are two podcasts that are must listen to this week 1/ Matthew Ball and Ben Thompson talk all things Disney, new TV & the metaverse - this really would be a dream podcast team2/ Twilio CEO talks about how you enable others to build platforms and what culture really is at companies (Aka not just words on a wall)

• ☕️ How a 🇺🇸 coffee shop chain Panera shifted to a coffee subscription and drove hyper-growth Subscription is not new but is a fascinating space, providing options and value is always going to be compelling, this is likely a first mover in the coffee space but definitely won’t be the last.  

• ☕️ A deep-dive into Starbucks and its dominance in coffee

• 👩‍💼 Meet the 11 CEO’s who came from the Amazon CEO factory

• 💭 Instant messengers are difficult to police, however, this week WeChat has been found out to censor coronavirus and hundreds of other related keywords since January 1st. FWIW WeChat is basically the internet in 🇨🇳 and surrounding areas, censorship likely led to deadly outcomes.

• 💪 Ever wondered about the people who are fighting fake news and disinformation? Maybe just me, but here is a community on Reddit that fights the good fight  💯 Reddit also has teamed up with Crisis text line to help with mental health issues 

• 🙋‍♂️Was only a matter of time, influencers being smart and creating their own ad breaks

• 🏧 Typically I’m pretty hard on challenger banks but NuBank is fascinating, operating in 🇧🇷 and now 🇲🇽 without ever spending any money on Marketing 

• 👨‍🏫 I’m a huge fan of Imgur (the largest social network you probably don’t visit) - they have a GIF masterclass for free

• 🗣 A good look at the priceless work community moderators do and how valuable it is 

• 😡 Virgin Media have left 1m records exposed

• ⏯ YouTube is coming a safe home for censored Pakistani journalists

• 📱Ad push notifications coming to an iPhone near youDon’t fear, it is apple here, it is, of course, your choice

• We rarely call this out but Simon Sinek hits the nail on the head…

👏You Made It To The End 👏

Thanks for reading this week’s Must Read’s. Have a great weekend!

Danny Denhard - About Me: 19 years in Marketing, Product, Growth and as a Crowdfunding business leader. You will want to see my RIP to the CMO role presentation and I will be speaking at the Festival Of Marketing, read my Q&A interview. Most importantly, I write this weekly Must Reads Newsletter.

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Disclaimer: All views & recommendations are my own until you click through on the stories.This week’s gif is from Giphy and images from Twitter.