You might see must reads have a fresh new look and comes from a new email address, don’t worry it’s moved home to make it land in your inbox a little more reliably and so you won’t miss the email that saves you time and makes you a little more informed each week.
You will receive Must Reads from [email protected] so please add to your safe sender list or hit the priority chevron (like the pic below) to ensure I hit your inbox each week.
Thanks for reading Must Reads again this week!
Inspire Company Culture 👌 Can A Swedish Tradition Help Connection A previous “well worth the watch” Swedish tradition Fika (going for coffee and cake) helps to create connection because it's rude to break and you build different connections. Learn how fika could help you and your colleagues - Read More
Honestly, When Will Coinbase Learn? 👎 Does top-down company culture really work in 2022? Not by the looks of things, learn from their mistakes - Read More
4 Day Week Mass Experiment 🇬🇧 In the UK there are a number of businesses entering into the 4-day week pilot. A paid experiment (32 hours not the 40 hours per week - this is important to non-office-based jobs in the trial). My concern with 4-day work weeks and speaking to numerous business leaders is - without the proper thought process and planning you are squeezing in work into a smaller window and not reducing anxiety, you’re increasing it as there is less time for real-time work versus asynchronous work. Be mindful when you see headlines celebrating this as we will likely see mixed results of those who just didn’t help to facilitate 5 days work into 4 - Read More
>> Here are 5 smart ways other businesses have rethought the work week
How Over The Top App Tracking Went Unpunished 📲 Tim Horton’s is so dominant in Canada that McDonald’s estimated they’d need 3x the number of current stores to compete in Canada. When someone reversed engineered their success they had almost 1 in 3 Canada’s installed the app…impressive but…the app tracked users when the app was shut and logged everywhere you went with intel on your habits. Oddly Hortons got away with the tracking. Uber did something similar and now you can thank apps like these for privacy and location concerns and warnings - Read More
Amazon Prime Air 🛬 Drone delivery was mentioned way back in 2019 and despite all the PR never becoming a thing, well in California you will be able to get a delivery in or around 30 minutes. There are a lot of hoops to get a drone delivery... - Read More
Shrinkflation ⏬A number of weeks ago I shared how many brands are raising prices but downsizing the bottles of soda or reducing the weight of food etc. Pepsi reduced 600ml to 500ml and kept the priced at £1.09. Here is another example of how brands leverage Shrinkflation to avoid losing customers. - Read More
Cost Of Coffee Shops 💴 One of my favourite interview questions is how would you go about Marketing a coffee shop in London, here’s a breakdown of the economics of a coffee shop in London - TikTok Video
Many companies right now
— Danny Denhard 📝 🎙 (@dannydenhard)
Jun 13, 2022
Present Ideas 🎁 It's fathers day this weekend (in the UK), here are the best last-minute grooming ideas for dad. - Read More
Portal Coca-Cola Billboard 🥤 “Coke” is finally appearing on alcohol cans with their partners, this is a great example of how Coca-Cola will be going back to neuromarketing and billboarding.
Why Rituals Are Key 🔐 Rituals are key, like habits it is how we are engineered as humans. Learn how to shape and create good rituals to improve your day(s) - Read More
Why Big Tech Wants In Cars 🚘 Hint, it's all about tech but where you spend your time and have important conversations and life moment - Read More
Why Blue Is Likely Your Favourite Colour 💙 All to do with exposure and priming - Read More
hey…YOU’RE ALLOWED TO CHANGE YOUR MIND!!! and I LOVE YOU SO MUCH!!!!!!! 🤍 #lennnie#mentalhealth#animation
— lennnie (@itslennnie)
May 28, 2022
Here are 3 great tools you will love - (1️⃣) refind helps to serve you great content - (2️⃣) tl:dv get tldr of long video meetings - (3️⃣) handmirror great quick shortcut to check your background and see what might be distracting on your video meetings.
How Oatly lost its dominate position with poor judgement and sloppy operations
» Recent Must Reads From Me: Learning From Coinbase Culture Of “Anti Woke” — Org design matters — What Apple and co have got wrong with 3 days a week in office — Instagram’s TED Talk Teases Future Of Creators?!? — How to present your marketing funnel to your c-suite — The 12 steps to developing your department for future successes — CMO’s use your common sense.
Congrats Must Reader you have completed this week’s newsletter.
Thanks for reading this week. I appreciate your time!
Go and have a great weekend and I will hit your inboxes again next week.
Your Weekly Newsletter Improving Your Content Diet In Just 5 Minutes