How to keep hunger at bay

👏 Happy Friday! 👏

I’m finally caught up on Succession after binge watching it for ten days, I cannot recommend it enough (it’s on HBO in the 🇺🇸 or on Sky Atlantic in the 🇬🇧)

❤️ The Must-Reads Of The Week ❤️

• 🍟 Feed Me: Are you always hungry and want to know why…here’s four tips to help🔥Ever seen the hot wing challenge on YouTube? Chances are you have under the brand First We Feast, this is a very well written piece on the cultural phenomenon that is Hot Ones

• 🆕Re-Brand: A good look at the power or problems rebrands bring to brands 

• 😳 Scammed: Airbnb might just have a major scam on its hands and Vice took a deep dive into it 

• 🎧 Shocking discovery: Spotify suggested podcast will be as important to Spotify as original content was to Netflix

• 🏃‍♀️Comfortable? Athleisure shows no sign of slowing downMy take, we have seen a shift and acceptance between work wear and sports wear, comfort in clothing and foot wear is likely to make people more comfortable at work which should mean more output, right?

• 👩‍💻 Streaming Beauty? Why more and more beauty brands are advertising on Streaming servicesMixing up your marketing mix is going to be more and more important in 2020, understanding how to influence when, where and how is going to continue to be broken down into channels and tactics if you don’t have a great strategy  

• 🚲 Cult Business: Peloton’s cult is thriving but the business model not so much, how community and connections are important but doesn’t mean it spreads outside the product enough 

• 📝 Newsletter Future: How and why important local journalism is being powered by newsletters This is important as almost 70% of local journalists have lost their jobs in recent years, newsletter platforms have enabled important local reporting to continue but in a modern self sustaining way

• 🚖 Tip Culture: A huge study of Uber tips uncover… A study of 40 million trips finds that men tip more than women, that women drivers get bigger tips, and that riders tip more on repeat rides with a driver. Humans are complex.

• 💬Text Beats Email Every Time - A study found “texting had six times the engagement rate compared to email” 

💪5 Tips from Patty McCord, famous ex HR Director from Netflix 💪

1. Remove half-truths

2. Remove I told you so but encourage you were right

3. Allow people to challenge in their way

4. Full transparency on numbers

5. Deals with facts over data

📖Read the rest of my business book recommendations 📖

🆕 Updated cool hacks by Google 🆕

You can now type in a browser cal.new or meeting.new and quickly create a calendar invite. FYI Google owns the .new domain extension. You can also search for in the url section of your browser: docs.new, sheets.new, slides.new, forms.new to create you guessed it new docs, sheets, slides and forms. Google are also opening up their .new domain to other brands to get involved Examples so far:

📧 How the toothbrush test led to Google & Gmail to dominate consumer email 📧

🤔Final Thought 🤔

Facebook came under attack for allowing political ads and allowing lies as a foundation to advertising on their platform.

Twitter (well @Jack) has announced they will be removed the ability to post political ads. Twitter's upcoming new ads policy doesn’t kill the ability to post a political ad, it's just turned organic tweets in to post more ads for organically aka for free. Trump has been doing it for years, as has many politicians and celebrities. Smart campaigners, consultants & Marketing Teams will work this out quickly or by when I hit send.

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🚀 5 Must Reads By Me 🚀

1. The evolutions of crowdfunding and crowdsourcing - why storytelling and your friends and family (aka your network) is essential to cut through the noise 

2. Tips on how to build out your Growth Department

3. Leadership - Challenging what makes a great leader

4. 19 Tips in Innovation, Growth and Marketing

5. The skills modern Marketers need to succeed in 2019 and beyond

🏉 Lastly, Good luck to England this weekend at the World Cup final 🏴󠁧󠁢󠁥󠁮󠁧󠁿