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Welcome back to the Must Reads information inspiration, it is the way to improve your content diet. Thank you for using your time to read todayās Must Reads!
This weeks edition of must-read with 12+ stories to read and then share. ā Danny Denhard, Must Reads Editor (Come & Connect with me on Twitter, LinkedIn, Email)Ā
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Must Read Stories Of The Week
2027 š® - Here it is, the best-kept secret, the biggest companies plan five to ten years ahead, while smaller companies scramble constantly. Without the proper planning and vision your business struggles and you are reactive to every change rather than proactive and own most - Read why thinking in 2027 is so importantĀ
Work Culture š§ - This week I found worklife a new publication about corporate life and how the work/life blur is continuing, here are 3 articles you will find helpful (a) Remote leadership fails (b) why office lobbies are now so important (c) outdoor spaces at offices is the new must have
Circus Tok šŖ - Yes there is a circus tok and itās incredibly popular but it is not highlighting the issue with circuses becoming less popular. Breakout stars always find a platform but will circuses become popular again or is it time to repackage the tradition? - Find out why circus acts are thriving
Whatās Up WhatsApp š¬ - Believe it or not WhatsApp is not the dominant messenger of choice outside of Europe and South America, in The US itās struggled to get a footing. This is the next mission for WhatsApp, trying to crack the US with encryption as their marketing message. With iMessage being the cool way to communicate there, WhatsApp is sending pop shots at SMS and trying to create fear around SMS - Read why WhatsApp is going this routeĀ
Crypto Clean Out š±- There was a huge hack this week over $300m with and the hacker wonāt accept $10m to return the stolen amount - If youāre into bitcoin, crypto or defi this is a must read
Whale Killers š³ - Orcaās aka killer whales had their name change years ago so it didnāt sound so predatory, a study has found that Orcaās hunt and eat blue whales in š¦šŗ. Nature is full of surpriseās and new findings - Read the studyās finding
Amazons IntelĀ šµļøāāļø Ā - Something that will likely surprise you is the amount of information companies host on you. Google, Facebook etc have huge datacentreās dedicated to intel it has on their customers, Amazon are no different and all of those random Alexa requests are loggedā¦ - Find out how download everything Amazon knows about you
Lose How Much? š³ - On the future state of podcast, Nick and I discuss how companies can lose so much money especially startups until they are acquired or they shut, this is a brilliant article breaking down how much food delivery lose and will lose huge amounts of money until they consolidate the market or sell - Read how much money food startups lose
Loyalty MattersĀ šÆ - I have waxed lyrical on brands ignoring existing customers and overlooking the connection they should have with long serving and repeat customers rather than always chasing new or infrequent customers. McDonaldās new loyalty scheme is a big example of why loyalty matters and when you serve customers well and reward them they keep coming back helping your business to grow - Read how McDonalds did it
What Introverts Can Doā¦ šØ - As an ambivert who is more introverted, I find articles to be written about what introverts have to change and how to adapt, versus embracing your personality type and traits. If you are an introvert and want some ideas - this article might be of interest
Googleās Blockchain Push š° - Google isnāt winning the cloud storage wars, they are often a distance third or fourth, what is interesting is their new push towards enabling and hosting blockchain services. Google wants in on Defi (allowing decentralised finance on their cloud hosting) and all the money that is being pushed into it. Adās play for G maybe, lucrative hosting costs for sure - Read the full storyĀ
NFT Artists Vs Brands š¤ - Artists and brands are looking for clarity around whether trademark and traditional guidance sticks in the case of digital art and NFTās. HermĆØs are notoriously strict with high paying IRL customers and any infringement, this NFT case will be important to show if brands will fear NFTās or actually attempt to embrace them
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Ā» Here is the free YouTube documentary everyone in crypto and NFTās are talking about, the problem with NFTās
Well Worth The Watch
The Economics Of Apologises - A story from how Uber learnt to apologise from one bad internal experience
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