Happy Friday! Celebrate, you made it to the end of the week...

The Must-Read Stories Of The Week

2020 Genius: Why the end of year wrap-ups are genius, difficult, and something you can do 👏🏷 Read the full story

The Bad Boss Fix: Managers: Read your manager’s quarterly reviews 🧠 🏷 Read the full story

Time To Think: Why it is time to rethink if you are a leader - manager - coach - mentor - operator ⬇️ 🏷 Read the full story 

Female - Male Internal Challenges: “Men being an ally is often more difficult than you think”, here’s why it is essential 💯 - 🏷 Read the full story

How Barack Obama makes tough decisionsReally enjoyed his honesty and why it is so important for family time to ground him 👌🏷 Read the full story

Right to disconnect from work while WFH. Nice to see how 🇩🇪 is looking to put in actual barriers to help Germans with a challenge we will all face. 🏷 Read the full story

Can You Smelllllll….Teremana Tequila The Rock (aka Dwayne Johnson) talks about his tequila brand and why it’s important🧃🏷 Read the full story 

The Rebrands of 2020 Even that ugly Google suite rebrand 😏  🏷 Read the full story

Influenced Social ShoppingIndia is a huge market and a major market for all social network & apps, the role of the influencer in India is becoming vital and is leading the way in the social shopping space, for some it’s like a personal shopper, for others a way to understand new style 👍 🏷 Read the full story

Grey Goose Value How Grey Goose thinks about influencers (and knowing they bring sales) and why QR codes are something they have to use 💡 🏷 Read the full story 

Is Buy Now Pay Later Good Or Bad? I’ve ranted about ‘buy now pay later’ a few times on must-reads here is an interesting look at why BNPL was so important this year, especially within e-commerce. Yes, they can be helpful but ultimately they are the same principle as an old-school catalog or short-term loan. 😬 - 🏷 Read the full story 

Iceberg Ahead: The worlds largest iceberg caught on camera 🧊 - 🏷 Read the full story

Super Volcano! There is potentially a Super Volcano (size of 6 volcanoes) in Alaska 🌋 - 🏷 Read the full story 

CIA Fun: See if you pass the CIA puzzle 🧩 - 🏷 Read the full story

➕ Quick Takes:

Here are some quick takes, stories you don’t have to read but have a few ponderings to give you something to think about over the next few weeks- 💤 Headspace (app) is getting a Netflix show. 💭: is Netflix becoming the content marketing channel? Yes, most likely where there are investment and buzz around the brand. - 🥅 Love football, love live streaming? Become the (Italian giants - Ronaldo’s team) Juventus live presenters for Twitch. 💭: Twitch is the new subs-bench for live sports but the measurable way to build engaged audiences. - 🎥 Co-op is using facial recognition to stop shoplifting and combat abuse to staff. 💭: Will others follow, definitely, the safety of staff and preventing theft is paramount in 2021. - 😉 One of OnlyFans USPs is for fans to private messages aka DM’s with their stars, some are that busy they need ghostwriters. 💭: What next, automated replies, likely. Doppelgangers? I imagine this will happen - and then a Cameo style personalised message.

Quote Of The Week:

Thanks for reading today, have a great weekend and I’ll see you next week.

Danny Denhard

The Must Reads newsletter is your weekly brainfood newsletter filled with Must Read Articles. It takes me a couple of hours every week to find, quality check, and create your favourite weekly newsletter. About My Work: I am on a mission to fix the broken world of work with Focus. I have spent two decades in Marketing and Growth leadership, from before Google dominated search and Facebook controlled ‘Social’. I am a former JustGiving Exec & currently I am an interim CMO and company advisor. Happily email me for consultancy.