😳 Flatpack IKEA flats In London?

Flatpacked flats approval

You read that right, IKEA are now going to offer flats in London, does that appeal to you? As someone who dreads the visits to IKEA, let’s hope their homes are easier to navigate 😉

🤩 Your Five For Friday 🤩

❝Quote that resonated with me this week❞

"It is better to fail in originality than to succeed in imitation." — Herman Melville

❤️ Marketing / Growth / Advertising ❤️

💵 Business 💵

🚀 Product 🚀

In my random watch of the week, here is how luxury airline Emirates caters for almost quarter of million meals per day

🎧 Must Listen Of The Week 🎧

Tristan Harris has a very popular ted talk where he talks about time well spent, he has been on a mission since leaving Google to improve the “attention economy” and apply pressures on top companies like Google and Facebook to reduce addictive apps on their devices. Listen to Danny in The Valley here

🤔Final Thought 🤔

Now that’s what I call brand wokeness…Reports suggests Spotify is the new cool platform for brands (agencies have been doing this for ten years), playlists are all the rage. As a marketer and an eclectic music fan this does make sense, however, when the trend is to jump ship and push to another platform are we not providing Spotify etc a licence to charge for brand profiles and build another rented ground? Have we not learnt much from Facebook, Instagram and LinkedIn model of get them in and charge for pay to play?

Thanks - Danny Denhard (and of course all views are my own)

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