😳 Flatpack IKEA flats In London?

You read that right, IKEA are now going to offer flats in London, does that appeal to you? As someone who dreads the visits to IKEA, let’s hope their homes are easier to navigate 😉

🤩 Your Five For Friday 🤩

1. 💰Floss: Can a viral star turn virality into a career and more importantly money?

2. 😮IKEA have had their plans for homes (flats) approved

3. 🍬Candy Crush doesn’t have an addiction issue even thou 9m play more than 3 hours or more every day 

4. 🦘Kings of Marketing KFC are looking to get into the Michelin Guide 

5. ❌San Fran is banning Vapes and E-cigs - finally a large city making sense 👏

❝Quote that resonated with me this week❞

❤️ Marketing / Growth / Advertising ❤️

• Advertising and Podcasting sponsorship is still something brands are wary of 

• The CMO position is one that’s coming under the microscope more and more, here is a good look by McKinsey at the influence and confidence in CMOs

• Ads are coming to Instagram explore - marketers will be happy, users not so much

• Oh Wendy’s I love your marketing, not many brands would be brave or bold enough to share a calendar invite, seeing over 43k clicks in 24 hours (stats available here)

• London is getting a new pop up arcade from Coca Cola and Stranger Things

• 🇬🇧Talking of London, If you are in and around London this weekend and need some inspiration, here are 5 things to do in London this weekend 🌞

💵 Business 💵

• How remote work has changed the world of office design

• Airbnb luxe is coming - anyone sitting on a low $1m to rent? - The co-founder also explains the importance of their design background and focus on their customers and super hosts

• Here’s a deepdive into the app team that reviews every app on the Apple Store

• Dribbble used to be the designer portfolio site, here are the ten lessons learned by their co-founder 

• Cosmopolitan and Tinder are teaming up for a branded podcast - D&D (discovery and distribution) will be key here, podcasts are notoriously difficult to drive success on without core listeners and word of month referrals  

🚀 Product 🚀

• Toronto is pushing ahead in being powered by Google - you will be a part of a data experiment whether you like it or not 

• Coda believes they might just be the future of documents, here’s a longread on the company and why they believe they are the future

• YouTube have taken feedback on and allowing you to take power back from how and why you are recommended that next video 

• Notifications are the bane of most people’s lives, I average 95 per day, this is a great video from Wired on the history of push notifications and the impact they are having

• LinkedIn confirmed it is moving away from viral content and trying to ensure your feed is useful

In my random watch of the week, here is how luxury airline Emirates caters for almost quarter of million meals per day

🎧 Must Listen Of The Week 🎧

Tristan Harris has a very popular ted talk where he talks about time well spent, he has been on a mission since leaving Google to improve the “attention economy” and apply pressures on top companies like Google and Facebook to reduce addictive apps on their devices. Listen to Danny in The Valley here

🤔Final Thought 🤔

Now that’s what I call brand wokeness…Reports suggests Spotify is the new cool platform for brands (agencies have been doing this for ten years), playlists are all the rage. As a marketer and an eclectic music fan this does make sense, however, when the trend is to jump ship and push to another platform are we not providing Spotify etc a licence to charge for brand profiles and build another rented ground? Have we not learnt much from Facebook, Instagram and LinkedIn model of get them in and charge for pay to play?

Thanks - Danny Denhard (and of course all views are my own)

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