Hello Must Readers! It’s almost the weekend!

Today’s Must Reads Newsletter has 14 brilliant must reads you have unlikely seen or read from your newsfeed ➕4 must-watch videos to help explain important business areas like BNPL& NFT’s 😱. Grab ten minutes and your favourite caffeinated beverage and get ready for brain food.

Must Read Articles Of The Week

This week I spoke with Ash Taylor on his podcast, hitting the wall, it’s a great podcast we talk about how to be a better leader, how to improve company culture and why connections are so important. 🎧 Give it a listen 🎧 

1. The five TikTok’s you and your business need to answer 😞 - Read Story It’s not parody when you know they are true

2. Why starting a meeting with a get to know me question will help your company culture 👏 - Read StorySmall talk is often frowned upon, however, it will people closer together and importantly improve senior leaders

3. How to address anxiety 😦 - Read StoryThink: Trigger -- Behavior -- Result

4. How to be ready to take the important steps forward for your career 💪 - Read Story There are 5 milestones you should prep for, this article helps you will the right prep 

5. The impact of giving everyone Friday’s off at startup Humu. ✌️- Read Story ”We needed to care for our people.” — It’s an incredible step to give 26 extra days off a year. Whether any other firm is able to, I’m not confident you could.  

6. How Disney+ Shook Up The Streaming Wars 📺 - Read Story When a feature isn’t a bug, how quality content and a brand you love and trust rockets to 100m streamers 

7. The science behind success will help you gain momentum after what feels like a standstill year 🚀 - Read Story 

8. Why stoics see stress as a reaction - here are 5 ways stoics tackle anxiety and stress 😐- Read Story

9. Google has failed to stop tracking users when using incognito mode 🤬 - Read Story When will big tech, most specifically G learn to stop tracking users when they choose to be private?  

10. Why the design of doors is stumping game designers 🚪 - Read StoryDoors are simple right? In games, there are particularly challenging 

11. When Amazon gets online wrong? How the amazon algorithm promotes misinformation 🤨 - Read Story Amazon rarely get things wrong when it comes down to ordering online, maybe being customer-obsessed means serving them what they actually want?

12. How ghosting is now an actual business problem not just a dating problem 📲 - Read StoryImportant read on comms, lack of training and bad behaviours

13. Why gestures and wrist movements are key to the next phase of social (& work) 👍 - Read Story

14. Why so many brands are trying to text you 👥 - Read StorySMS if the customer is the first mover than this makes sense, business first not so much. Dirty lemon in the 🇺🇸 were one of the first brands to only handle orders over SMS, we will likely see more innovative moves towards chat orders in the near future

🗣 I’ll be keynoting The Future Of Work online conference on June 10th 2021 at 11.00. Register for free here.

🎧 Into podcasts? A little reminder I share my weekly must listen to podcasts over here.

Must Watch Video Special Explainers ⏯

Why BNPL is going into Banking 

NFT Explained 

Why Software Is Going To Be So Important For The Survival Of Businesses

Why Food Delivery Solves Current But Causes Forward Issues

Lasty, here’s why cats are entertainingly weird

Quote Of The Week: Forgetting The Impact Of The Office “Employers can, either intentionally or through ignorance and neglect, create workplaces that literally sicken and kill people”. — Jeffrey Pfeffer 

Thanks for reading Must Reads today, have a great weekend.

Danny Denhard Let’s connect on Twitter Or LinkedIn

The Must Reads newsletter is your weekly brainfood filled with Must Read Articles. It takes me a couple of hours every week to find, quality check & create your favourite weekly newsletter. About My Work: I am on a mission to fix the broken world of work with Focus. Happily email me for consultancy or business advisory