👀 Emojis can send you to jail 👀

🤩 Your Five For Friday 🤩

1. ⚽️Life as a third choice goalkeeper at a huge club is very different to what you’d expect, great read on Rob Green’s daily life and how it differs from a normal player and how money isn’t the motivator

2. 👩‍🍳 Is a Michelin star the sign for chefs to move on and close a restaurant? Seems so 

3. 🧐Google have tried to repent their sins by helping local journalism, but do they actually give a 💩- highly unlikely

4. 🍔McDonalds brought a start up to personalise your experiences with the brand, including personalising the drive menu based on “real time'“ signals

5. 😁 There is Yale class on happiness - here are the four things you can take away

WTF of the week: Will Emojis get you sent to jail? Apparently so (video on Cheddar)

❤️ Marketing / Growth / Advertising ❤️

• Sorry no sense of humour allowed at Microsoft - April Fools Jokes banned

• A bit of fun, 10 gifs marketers will get

• BBC and Google got into a head to head over podcasts and driving traffic to their app, will BBC win?

• How the anti brand…Brandless built their brand

• Know your brand & audience: Red Bull has partnered with Ninja for a limited edition can, Red Bull has also brought another club this time in 🇧🇷

• Stupid! YouTube, how two creators started a mass brawl in Berlin 

💵 Business 💵

• Here is a great overview from Axios from Apple’s announcement this week

• Airbnb has had their 500,000,000th guest stay // ⚠️However Airbnb they have a hidden camera problem and this should scare you ⚠️// With that said, AirBnB had more stays than Hilton - incredible how experience and being in a home from home as become almost normal across the 🌎 

• One of my go to examples of great companies, a case study of how Glossier uses community to power their products and culture

• Google looks to cannibalise the travel industry even further with rentals in SERP’s (Google are coming for you no matter what your industry is)

• Uber is extending their rider plan to 20 other cities in US - I expect this subscription style package to be popular in UK

• 💪How much power and influence in one lift? Opera and co in the lift pre Apple event

• Chanel Pharrell is 🔥

🚀 Product 🚀

• Google Podcasts is automatically creating transcripts of episodes to ensure you can search and discover more podcasts

• Fascinating look at apple’s podcast charts (category and timing key)

• AMP for email was launched this week, question is; do we really need more interactive emails (potential is huge nonetheless)

• Apple announced a load of new services in the most anti Apple PR way including its Apple (credit) card, numberless card via apple pay is kinda cool🛠Tool of the week: Free Illustration Gallery 🛠

🎧 Here are three podcasts you should check out 🎧

1. The Perils of Following Your Career Passion - By Adam Grant x TED, this is a great podcast if you are struggling with your career or want to find your passion

2. Why it's easier than ever to build an app but harder than ever to make it successful - From ProductHunt & co-founders of FYI, this is for you if you like to hear about how to think about product launches, enabling the right tools internally or how to challenge your team to do more

3. Blackout is an a treat for your ears, includes Rami Malek stars in an apocalyptic thriller. This is likely the next big podcast and literally is the highest produced podcast out there

🤔Final Thought 🤔

This week I spoke at two conferences, the most popular slides aren’t always the recap or lessons slides but this slide most definitely was. The first was lessons from my twenty year professional career, I took my core learnings and centralised them below, they should set anyone at any level in good stead (If you’d like a copy of the decks ping me on the details at the bottom)

Let me know what you think of this week’s must reads by tweeting, emailing or messaging me on LinkedIn.

Thanks - Danny Denhard