😱 Christmas is coming

This week’s must reads are a real mix of important and interesting reads, my picks of the week includes:

• KFC winning marketing again (it’s their year) 🍗
• Buzzfeed’s affiliate success 🛍
• How the internet was tricked by the Bieber Burrito 🌯
• Whatsapp ads are coming 💬
• How Heathrow handles so many flights ✈️

Just a reminder, as more of you open the email each week the less likely it will go into the other, social or junk folders, if this does, please remember to drag to the inbox or mark sender as safe or star it.

Important Read Of The Week

💯 HBR: Mental health needs to be talked about at work - Link
”Mental illness is a challenge, but it is not a weakness. Understanding your psyche can be the key to unleashing your strengths”

Marketing

🍟 KFC leads the way again, with promoting harsh tweets about their fries - Link

🏈 Why sports marketers aren’t creative enough - Link

🖥 Standing desk fan? Sounds like all the benefits are a scam - Link

🎹 Music social network Tik Tok secret to it’s top ranking in the app store - Link
Hint marketing spend

💰 Strong brand and powerful content = buzzfeed affiliate success - Link 

👭 I love The Skimm, their email and brand is so well done, here is a deep dive interview about the brand, the founders and what is next - Link

📈 Good relevant news content + right audience = amazing viewership

🌯 How a small team tricked the internet with Justin Bieber eating a burrito

💬 Facebook’s competitors YouTube and iMessage (yes apple’s iMessage) - Link
Here’s a deeper look at what Facebook said and how they are looking at their current situation - Link

👏 Smart article from Seth, Quality & Effort - Link

Business

🤳 Instagram has gone fully Facebook, here is a good tweetstorm on it

📰 It does also raises the question is Facebook too big (and important) to fail - Link

🧀 Cheddar exclusive look into Facebook’s war room and their tools to combat fake news and political ads - Link

💬 Whatsapp confirmed ads are coming to statuses near you (as only 3 people ever use it out of hundreds on my Whatsapp not sure it will impact many) - Link

🎧 Techcrunch released a deep dive into the future of podcasting and predicting subscriptions over ads - Link

☕️ Starbucks still has the pull, with their new festive cups close to running out in their first day - Link

✊ #Googlewalkout was huge news this week, here is a good wrap up - Link 

🚇 An alternative London tube map was created for Lidl stores vs Waitrose stores and their locations - Link

👾 The Verge takes a look at Twitch and why they aren’t and shouldn’t be more like YouTube - Link

🤓 Have you seen the new floating tweet button this week?

💸 Logan Paul believes he lost over $5 million since his infamous video upload - Link
Here is full interview where he suggests he will diversify into podcasting and other platforms - Link

Podcasts to listen to

🍕 How Domino’s became a tech company and grown at record rate - Link

🚗 Kara Swisher interview Elon Musk, this is a must listen to for all media, Musk fans and futurists - Link  

Interesting Read Of The Week

🛬 475000 flights land at Heathrow every year, Wired takes a look at how its done - Link