😲 Amazon coming to get you Goobook 💰

For the next few weeks I am going to be trying something new, I’ll be adding in tips and advice from marketing, product and growth leaders within the must reads - let me know what you think by tweeting, emailing or messaging me on LinkedIn.

❤️ Marketing / Growth / Advertising ❤️

• 1 in 3 marketers are moving their ad spend from Facebook & Google to Amazon

• With McDonalds delivery becoming a $3billion business, is there an opportunity here?

• My colleague Adam Selby submitted this smart Paddy Power campaign “Loyalty is dead” with Ryan Giggs brother (FYI this profile is for over 18’s and will require a follow to watch so link changed to Twitter)

• I’m a huge fan of mentorship & Adobe suggests the same in Get a career coach

• Survey measurement has now peaked…what you can do to improve it

• Rapid Fire Q&A with Marketing Leader Simon Swan - Marketing and digital transformation leader answers: Q. What are the three skills you look for in any marketing professional? 1. The right attitude (you can teach the skills), 2. Resilience, 3. EmpathyWhat is your quote you live by? Q. "The easiest thing is to react, the second easiest thing is to respond but the hardest thing is to initiate" (Seth Godin)Q. What are your must reads? Books: Playing to Win, How not to plan, Eat Your Greens

💵 Business 💵

• (Ex Netflix People Leader) Patty McCord speaks the truth, 8 lessons to help your company adapt to be a company for happy staff

• How banks are fighting back against challenger banks like Monzo - hint by building less processes and building better products

• DTC Dirty Lemon is moving into cashierless stores (QR tech driving text ordering) when everyone else is pushing in digital, this is how to think differently  

• Ocado is going on demand for deliveries within an hour called zoom, all powered by machine powered warehouses

• Swiping for “love” before valentines day? Here’s how the Tinder algorithm works “Every time you swipe, the next choice should be a little bit worse” - well apart from a super swipe

• Hinge joins Match Group (plenty of fish, OK Cupid and Tinder) - small dating pool no? Match is known for buying the latest cool and different dating apps to control the market, hinge is one of those apps that has managed to get decent traction thats moved away from hook ups, let’s see where in their portfolio they place it

• Why we should be concerned that the KFC chicken shortage will be a thing to come when Brexit hits Stockpiling is already happening by large supermarkets, this is a worry as we rely on 50% of food to be imported into the UK

🚀 Product 🚀

• easyJet now lets you scan your cabin bags at home 

• Spotify blocks usage of adblockers in their TOS, just when their ad model needs to kick in after their bumper week of purchasing Anchor FM and Gimlet. This is probably the best article of the week from Ben Thompson on Spotify’s podcast aggregation playThis is important as it would appear Spotify are going to be concentrating on time spent as a metric of success for podcast and monetise through ad platform.

• Why so many Deliveroo accounts are hacked and you might wake up to vodka orders

• Here are 15 multi billion dollar companies pitch decks - my favourite Uber (when it was ubercabs) - how their products and branding has changed

• iOS users here are couple of shortcuts you should use to make your life easier

• Are bikes really decreasing uber rides (well in San Fran JUMP bikes is)

💯 Your 5 for Monday Morning 💯

1. Mental health and football is rarely spoken about, this brutally honest interview with Watford Ben Foster is a must read

2. This is a very insightful blog post on how billion dollar company went wrong and what all of us can learn

3. People pay for content!! Patreon now has over 3 million patrons supporting more than 100,000 creators

4.  

5. Well worth a watch, Emily Weiss has built a great company in glossier and their community is right at the heart of it, I’d recommend her recent interview/podcast with Kara SwisherI will leave you with my friend Will’s art from his instagram (follow him here)