- Must Reads Newsletter
- Posts
- Action
Action
Action vs distraction - quit being distracted
đ Hey, Must Readers! I trust you had a good week.
This weekâs Must Reads Newsletter has 11 must-read stories & a microblog about why cost, convenience and control is key to winning over people and the press.
Like Must Reads? Hit share or copy and paste mustreads.co.uk to share the knowledge with your colleagues. Hint send to your Departmentâs Slack / Teams as this works best.
Must Read Articles Of The Week
11 Simple Tips To Improve Your Company Culture đ Here are 11 super simple tips to improve your company culture, whatever your size - Read the full 11 » Pair with how to get your company performing like an F1 pit team
Is There Ever The Perfect Time For Pitching That BIG Idea? đ Rightly or wrongly we either wait for the perfect moment, or we pitch an idea before itâs ready (or someone steals it đ ). So whenâs right? - Read the full article
Why The Rock Is Letting His Guard Down đȘÂ The Rock aka Dwayne Johnson is one of the biggest film stars in the world and is commonly the highest-paid actor but used to be known to be guarded. Itâs been incredible to see his transformation and opening up about mental health struggles and developing businesses in the open. Iâd love to take him for coffee and just chat - Read the full article
YouTubeâs Commerical Power? đČYouTube has incredible power as a content engine, however, what many discounted is the power it would have in the second and third-order. YouTube consumer spending is high, competing against paid-for services. This is unsurprising however understanding why YouTube is offering partnerships, more merch, more premium content is key to recognising their long term partner + content plan - Read the full article
WTAF is an NFT? đ You would have heard about them, you likely have a friend who doesnât shut up about them but doesnât quite get them..Alex Moss helps to break down NFTâs, the use cases and why you have likely purchases one already - Read the full article - đ§Or listen as a podcast
Netflixâs Choice Engine Is Key To Its Success đNetflixâs secret sauce is being able to make shows pop from your home screens to word-of-mouth recommendations (Squid Games, Bridgerton, Money Heist) however, Netflixâs under the hood choice architecture is really key to helping subscribers to understand the value of their sub and not wanting to unsubscribe. - Read the full article FWIW price is rarely a solo choice driver, the predicted value is the driver 9/10. Â
Cities Underground? đThis might be a surprise to some but building cities underground and underwater is always up for discussion but with the limited space in some dense areas, should we look to build downwards? - Read the full article
Math(s) New Teaching Methods? đ â«ïžHere is probably an unexpected story, a maths teacher has taken to a popular adult networking site to teach maths, his reasoning there is a large audience there. Who says teachers donât think about their audience and knowing them best - Read the full article
Can Pepsi & Coke Make Real Headways In Alcohol? đ»Â FMCG mega brands Coca Cola and Pepsico have expanded their ranges into alcohol in the last 18 months and by all accounts have done well and grown the categories, the question now is: Can these huge brands go from the partner âmixerâ brand to industry leaders? Booze is a huge market why wouldnât these large brands take on the global industry with their innovation (spinning up their engine is easy for these firms) and apply purchasing (& brand) power? - Read the full article Â
Ear Piercing Disruption đ I love disruption and rethinking how itâs always been done, hereâs a good read on how brands are rethinking moving the needle and creating a great experience vs just pop in and get the job done - Read the full article
Christmas Treat Trend đ€¶ đ đ Xmas is just around the corner and the move to self-care and Xmas treats is positively spiking and rightly so! Two of the most popular trends is investing in 12 or 25-day luxury calendars you open (here are the best luxury advent calendars) and over the last 2 years: men are now buying dedicated beauty advent calendars from the likes of Net A Porter, Mankind & Next (here is the pick of the best Menâs advent calendars).
Lastly, heređ is a good breakdown of how to rethink your âaddiction to your phoneâ
Tweet Of The Week
Changing your mind doesn't mean you've abandoned your principles. It may mean you've learned something.
It's better to contradict yourself and be accused of hypocrisy than to stick to your guns and sacrifice your integrity.
The hallmark of integrity is honesty, not consistency.
— Adam Grant (@AdamMGrant)
Oct 17, 2021
Microblog: Cost, Convenience or Control?
Tescoâs (đŹđ§âs largest supermarket chain) announced their version of cashier-less stores (AKA frictionless stores) called getgo. Co-Op is trailing app-based cashier-less purchases alongside Amazon has six stores in London and many in the US and has led to a lot of press and applause from social media.
One of the biggest elements is whether this is down to the 3câs of future-leaning tech. Cost (cost of the tech vs cost of headcount), Convenience (is it better for the customers and better use of space) or is it Control (controlling the narrative and showing investors you are showing the future and understanding how you will control the future shopping experiences).
When you are looking to shape the future and with product launches or trials like this, shape the future with the 3câs and help the press understand the vision, the customers understanding the pain and problem it is solving and like Amazon and Tescoâs have done always show an employee in and around marketing it.
Thanks for reading today.
If you like to discuss any articles, have questions or an article recommendation, Iâm always free for Must Readers - just hit reply.
Until next weekâs Must Reads, go well.
Danny Denhard