- Must Reads Newsletter
- Must Reads 280
Must Reads 280
📝 Good Enough, Good, Better, Best and Greatest.
Good Morning Must Readers! #280 is introducing a new ongoing segment in Must Reads called Deep Dive of the Week where I break down the story and why it’s important but you won’t need to click through for more.
This week’s themes include:
Work Performance Questions
Brand New City By Billionaires
AI For Good, AI For Bad
How Music Artists Are Fighting Back
» The 5 Simple Questions To Ask This Week To Improve Prioritisation & Performance 5️⃣ - 5 Questions to ask, when to ask them and how to get the best out of your colleagues
» Scooter Explained 🎵- If you are into pop music you have likely heard about the powerful artists leaving Scooter Braun, what has been lacking is the reason why, Scooter is creating a mini-major record label to compete with the majors and potentially tackle known issues. Scooter’s time as a manager has ended but with his artist’s insights, experiences and acumen of buying up rights (Sorry T-Swift fans) will Scooter and his team be able to make music a more effective business that helps artists not hinder them? I suspect so.
» Neurodiversity Explained 👏 - A nicely explained piece on neurodiversity & DEI.
» Platform To The Rescue 📱- Cameo is often overlooked as a platform actors rely on. In the ongoing strike, cameo has seen a flood of actors wanting to create short videos for their fans to make some income while they cannot work or promote their work from the strike. When Jay from the inbetweeners has earned over a million from his videos other actors will dream of making this too. I suspect Cameo will see more premium stars join or attempt to create their own version until the middle of next year.
🚀 If you need to improve your own professional performance or your team needs a boost, I offer coaching, consultancy and company advisory work & have some availability this month & until the end of 2023.
» Google’s Struggles To Reshape The(ir) Web 🕸️ - Google has dominated the web for years, from organic search (and advertising against keywords and behaviours), thanks to crawling the web the most often, offering resources like YouTube & Android it monetises through ads and long term agreements and docs platform. Google has attempted to integrate AI across its portfolio and the early signals suggest it’s losing its way and could be picked apart piece by piece by smaller companies over the next three to five years.
» AI Eats 📲- Uber Eats is working on an AI tool that is going to help its customers order more effectively and cut through the noise on the platform. With the reliance on their restaurants will uber be able to help control orders and guarantee demand to keep both the eater and restaurants happy? I predict AI will help some but hinder many, especially with balancing some people happy to wait up to 60 mins for food and others who want food in 15 minutes. Good, better, best might just become good enough, good, better, best and greatest.
» Intro To New Video Streaming Platform Kick 📹- There’s a new kid in town called kick, it already swooped in and snapped up major streamers (from Twitch and other platforms) with unique terms (95% rev to creator & 5% to kick) but what not being said is its connection to bitcoin and betting company Stake. You will see Kick everywhere soon, with promo videos, big talents and they have entered sports sponsorship Everton (football kit sleeve) while their parent company sponsors the front too.
» The Truth Behind The D’Amelio Empire & Why Venture Capital Makes Sense ⏯️
» WhatsApp Newsletter 🧠 - For the last two years I have toyed with the idea of turning must reads into a WhatsApp group (I attempted a telegram channel bit before it grew) or into a TikTok channel. Well, this Spanish town has rightly and smartly shifted its marketing from a website or app into where people live…WhatsApp. WhatsApp was used for everything in Spain, booking restaurants, booking salons and arranging gatherings. This is both smart and experimental while being able be to tracked. This should be a theme in the coming years - more chats over apps.
» Loneliness & The Self Checkout 🛒 - The pandemic did a few things but made a number of people realise how lonely they are and the LA Times has a great article connecting loneliness and many choosing to opt out of tech like self-checkout at the supermarket and grocery chains to have micro-interactions with people.
» Banksy’s Pull 🖼️🏴- An incredible 180k people have gone to see the Banksy exhibition in Glasgow. Bansky is incredibly popular and part of the power of their art is their mystique and not knowing much apart from the big bang artworks they create. Having worked in the luxury art market, Banksy’s pull and creativity will be something Marketers have to study and a method many other artists will struggle to replicate.
» How Raye Blew Up On Social Channels But Importantly Told Her Powerful Story ⏯️
++ Trivia Answer - it is (D) 2.35m (across the 167 streaming services) expecting to go up to 2.7m. Too much quantity not enough quality!
Thanks for reading again this week & have a great week!
PS If you are struggling with your presentations and need a new template this is a brilliant pack from a friend of Must Reads Illiya Vjestica