Good Morning Must Readers!

I hope you have had a great week. Newsletter 233 is packed with great stories! Keep an eye out for (1) how a company is controlling how its seen, (2) why HR is slowly being called out (3) smart glasses replacing phones (4) the devil in the detail for YouTube's most subscribed creator and (5) why football kits are being used as political tools.

LOL Cartoon Of The Week ⬆️ Link

🚨 If you're in Marketing and Growth (or in a Leadership role) check out this week's dedicated Marketing Must Reads newsletter.

Must Read Stories Of The Week

Work Must Reads

> 11 Very Simple But Highly Effective Pieces Of Leadership Advice - Why overcomplicate advice when simple works best, keep it simple!

> Smart Glasses To Replace Smart Phones ❌ - The race to replace the smartphone is heating up, there are movements back to glasses and smart glasses, the issue is this approach has failed so many times we will likely see it be Apple vs Google (vs Meta) again with hardware companies fighting to be their partner. Will supporting brands be important, yes, however, its how cool they will be early on otherwise its an extra layer we don't want (also importantly think of the safety concerns with eyes being covered)

> Coinbase Controlling Creativity? ‼️- Imagine being a founder and coming under pressure for not wanting politics (or woke behaviour) to be a distraction and recently letting go a large chunk of their workforce and then wanting to tell your story but controlling the production versus letting others tell the important stories. FWIW Many businesses actually turn down documentaries and mini-series for fear of how they will be cut but creating your own is going to feed the hatred...

> Quitting Shouldn't Be A Bad Word! 🚫 One of my favourite authors and business minds Annie Duke with a brilliant tweetstorm/tweet thread on quitting and the importance of context when discussing quitting

> Available Accessible Appropriate 👏 - How HR teams and many leaders have got long hours wrong and why smarter is always better. Finally some sense from large publications and building out the right comparisons.

> Details Matter 📶- Mr Beast has a team of 6 to craft the best video thumbnails before they film the video with friends' feedback, quality matters for the most subscribed YouTuber, the takeaway, learn from their attention to detail

Share Must Reads! Email Must Reads to friends, family members and work colleagues.

Life Must Reads

> TikTok Trio — 😂 Different ways of saying no at work /// Big brands ripping off a small company and founder shows her emotion /// Help people understand their peak performance hours -- thanks for the submissions from must readers Paula & Pete.

> Google Maps Vs Fate 🗺 ❤️- A couple used Google maps data to see if they could have met earlier, it's a techy read but isn't fascinating how we look into tech to answer if fate or attraction could have happened earlier...

> 8 Bit Fashion? 👇

I normally don't share this type of content but football kits as political statements really is picking up momentum

🇧🇷 Brazil's famous yellow kit is being used as a political tool/// 🇲🇦 Morocco demanding Adidas change Algerian shirts 🇩🇿

> Mix Of The Week 🪩 - multi-genre mix comes from Diplo going b2b with Carlita at Burning Man

& Must Watch Of The Week

The story behind e-gaming powerhouse 100 thieves and their approach to modern-day marketing

Have a great weekend and I'll land in your inbox again next week. Any questions or need a coach - just hit reply. If you prefer LinkedIn, here I am