Good Morning!

Welcome to newsletter 231, today's Must Read is just a 5 minute read. The highlights include (1) 14 years leading change in rural 🇺🇸 (2) Apple's smart strategic shift (3) AI art good or damaging? (4) 4 day a week work...works (5) Why our attention is the battleground we aren't fighting back on!

Must Read Stories Of The Week

Work Must Reads

> Attentive ⏰ - One of the best articles on why our attention is the battleground for big tech and why firms like Netflix lose their competitive advantage (aka the deep part of their moat) and then can struggle

> Is Your Company Driven By Freedom, Flexibility Or Friction? 🤨 Be careful which one drives conflict and which ones drive combat

> AI Art Good Or Bad 🖼 - A great video explaining why AI Art is being seen as great and bad by many, it's opening up a huge realm of possibilities, however, it is also potentially rendering artists unneeded as AI Art is scalable and much faster to create or curate.

> Apple's Ad Move 💴 - Apple has been the must-have tech product brand for close to two decades, the iPhone, iPad & latest macs are industry leading. Apple transformed into a subscription-based business in 2018/2019 (when the phones only become 10% better with each new release & learnt to sell other products and storage into the base) and now they are becoming the go-to ad platform for the privacy first world. This is important as Apple is taking bites into Google, Meta and social networks business while taking payments from Google to be the default search engine on iPhones, taking revenue from transactions in apps on Apple phones & controlling apps. Apple's move will come under scrutiny however its strategic shift has to be admired and applauded.

> Positive 4 Days A Week Trial 🔑 - Shared by friend of Must Reads Bruce, the 4-day-a-week working trial is proving to be successful. Although proven by the comments many not in the trial don't understand the trial and how it works and won't look into how it works...

> By Me: The Truth For Why Google Wants Pinterest 💰 - I offer my take on why Google wants Pinterest, hint; it's for future planning and their highly engaged daily to their weekly audience (not just for ads and a new take on their struggles with being a checkout)

Quick Reads: How Netflix uses ML in creating media we want to watch // How YouTube is empowering its myogenic creator's audiences & how each generation acts when asked to work late

Life Must Reads

> Incredible Rural America Kid Kevin 😮 - An incredible 14-year-old Kevin Cooper's story, a home-schooled teenager who had two businesses, an autobiography and a mission to improve rural Utah. Honestly, some people are incredible, Kevin was! It's an empowering yet sad read

> Inside The Worlds Largest Brain 🐋- A fascinating look inside the brain of the world's living largest thing, the way the scientists measure intelligence is interesting. Science never fails to impress me.

& Must Watch Of The Week

> Why sewage water is so important & how we rely on it

> Must Mix Of The Week - T Williams live mix including many house genres, perfect to get into the zone

🛑 Want to get your brand in front of super smart decision makers aka must readers get in touch = [email protected]

Go and have a great weekend, I’ll land in your inbox next week.

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