- Must Reads Newsletter
- Posts
- Must Reads 230
Good Morning!
Welcome to newsletter 230, today's Must Read highlights include (1) supermarket loyalty issues, (2) smart marketing from Costco on losing money, (3) mistakes can make you more likeable, (4) the future of museums and (5) is the clear product phase back? You can read all this and improve your information diet in just 5 minutes.
Or Is it your first time reading? >> Sign up here.
Must Read Stories Of The Week
Work Must Reads
> Supermarket Being Loyal? ❌ Why the major UK supermarkets are having to make the hard choice of reducing loyalty and reward schemes and passing on the pricing hikes and having to embrace shrinkflation.
Must Read Story Of The Week
> How Costco Kept Their Hotdog Price Down 🌭 - Fixed pricing (and loss leading) is tricky and can be hugely costly, usually pricing is passed back onto the customer. Costco has managed to keep its combo of hotdog and soda since 1985 by demand of its CEO. But how can they do this? It is a smart loss-leading marketing tactic. Can you or your business use something like this tactic to keep customers happy?
> Amazon's Prime Sports Moment 📺 - Amazon is known for their shopping and connecting Prime members with deals and convenience, and now Amazon has moved into regular live sports with (NFL) American Football and now it's about Prime entertainment with advertising offerings. Amazon's latest move into prime-time sports (like soccer in the UK) and their incredible tennis coverage. Amazon and Apple are now showing the streaming giants how to do commerce with entertainment, whereas streaming giants are struggling to add on commerce to entertainment.
> Wonder Why Some Small Mistakes Make Some People More Likeable? 👊- It’s called the Pratfall Effect, its when you make a mistake or have a stumble and makes liked people even more relatable, it could be a tactic for some ;-)
> One Wonder Food Brands 🥛 - How food search trends are driving one ingredient product creation and the hope from these brands, supply chains don't fail them...it's not new that trends drive product creation but hoping and praying your supply chain doesn't break is never a smart strategy...just ask big tech over the last 3 years
Q. Too Early For Christmas? 🎄- Over the last two years, we have seen almost every event brought forward by companies, in some cases marketed four to six weeks earlier. This year for the fear of energy pricing increases, brands have gone out to beat October. An example is the hottest trend the advent calendar, they were being pushed as early as July. So to join the craze here is my favourite
Life Must Reads
Favourite Story Of The Week
> How Friends Can Apply The Right Peer Pressure 🙃- Peer pressure is often seen as a bad thing, there is a but, scientists found the right friends can actually apply the right kind of peer pressure to get you to push through something or do something you might not have done.
> The Telegram Is Still Essential in Japan 🇯🇵- I love seeing how older traditions are still used across the world, particularly the handwritten notes and letters to the official telegram
> The Future Of Museums? 🖼- A decentralised museum Arkive is changing the way museum work by enabling members to select what goes into them. Is Arkive model the future? Maybe, but the question moving forward will be is it interesting enough or high profile enough to drive interested footfall...
& Well Worth A Watch
Why 90s nostalgia and circular way of futuristic design is coming back
> Must Mix Of The Week - DJ Jazzy Jeff mixing Stevie Wonder to Common to MK 👏
🛑 Want to get your brand in front of super smart decision makers aka must readers get in touch = [email protected]
Go and have a great weekend, I’ll land in your inbox next week.
Not subscribed sign up here
