Must Reads 227

Declining Meditation

Good Morning! The Must Reads Newsletter Is The Growth Mindset Newsletter - For The Learn It Alls Not The Know It Alls

This week's Newsletter #227 is just under a 5-minute read, so grab your caffeinated drink of choice and let's dive into this week's intellectual buffet. 

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Must Read Stories Of The Week

Work Must Reads 

> Communication Is The Lost Art Of Leadership 🗣 - Find out why communication has to be improved and adapted for any leader. 

> Retention For The Win 🍟 - McDonald’s is one of the biggest companies in the world but it resisted retention rewards for a long time, this is a good deep-dive from its Chief Customer Officer on the impact of 2 million strong loyalty program and what the future looks like (and not always free nuggets)

> Complex World Of Alt Milk 🥛- The complicated world of non-diary milk has exploded in popularity for health and dietary reasons, although Oat milk is full of oil and sugar and has received huge kickbacks. Are we seeing subcategories grow smartly or are we seeing a market work out what it has to be to survive despite health and environmental concerns?

> The Most Shazammed Songs 👂- Apple's recent purchase Shazam hit 20 recently, apple released the data for this time and it's quite interesting (to see what would have been an infographic until recently) with Drake being the most shazammed artist & BTS hit 1m shazam's in just 9 days. Shows you how powerful discovery is with music ;-) 

> Private Jets Shortages 👀 - In the most frustrating article of the week, premier league clubs are blaming private jet shortages for impacting performance, £60k flights for teams for one game... yes rest and recovery are essential for players (and the staff) however, this does impact the environment and will ultimately cost the fans more money. (£/$)

Favourite Story Of The Week 

> How A Toronto Flight Attendant Has Delivered in 9 Different Cities On Uber Eats 🛵 - This article is such an interesting look at how people use the gig economy to pay their way, especially with the economic environment we have been in a couple of years and how we are making it work for us individually. 

> TikTok: How To Say Professionally Edition (FWIW Laura aka loewhaley is my favourite tiktokers)

Well Worth A Watch 

How a Dutch company is looking at reshaping dementia living to ensure a better quality of life. I like when people rethink problems and solve them for a better quality of life for those struggling. 

And Life Must Reads

> The Thames (in London) Is Home To Many Healthy Porpoises Again 🐬 - A lot has been made of the bad, but here is some positive news about the return of healthy porpoises in the Thames in London.   

> Why Cleaning Yourself Might Be The Secret To Help To Destress 🚿  - There's a lot of science behind cleaning and helping to destress or unwind, now scientific review proves washing helps to wash out stress. 

> Meditation Apps Downfall? 📉 - Meditation app sessions are down 48% from pandemic heights, this is not to be unexpected (Calm laid off 20% of staff in July, Headspace sessions are down 60%) but is this highlighting an issue with these apps or is: have the apps made themselves redundant with effectiveness? My take, meditation apps lost their appeal and effectiveness while more interpersonal connections and routines return to the new normal we will have to see these apps change and improve our resilience.  

> Creator Inspiration - Vicblends is a barber 💈(& creator), he goes around and gives free haircuts on the street just by asking random people if they want a free haircut. The stories he shares are powerful, his Insta & TikTok well worth a watch.  

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