Happy Friday! A quick programming note: With a week until Christmas day🎄, there will be a quick fire Must Reads on Wednesday, not Friday next week.

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The Must-Read Stories Of The Week

The Brand Book 2021 💯 I interviewed six brand leads to help marketing, brand, and founders of businesses to build the right businesses for 2021 and beyond🏷 Get The Free Book 

Confusion Chaos Fear: Why The Cult Of Bad Management Has To Stop! 🥊And why as a leader you need to stamp this out of your organisation.  🏷 Read the story

30 Tips To Managing Up 🆙  30 good tips if you need to play the game or looking to see if there are anything you can use 🏷 Read the story

EQ Wins All 👏 Emotional intelligence is the key to good leadership. Understanding the role of EQ and IQ will be vital for great leaders in 2021. 🏷 Read the story

The Packaged Ice Economy 🧊 I bet you didn’t know the bagged ice industry is worth as much as it is and why it is a vital part of the food and drinks market. 🏷 Read the story 

The Revenue Engine, A Good Look At The Running Of A Football Club ⚽️ I have recently spoken about football clubs are really football corporations, this is an important read to understand the nature of football and revenues associated with the worlds most popular game 🏷 Read the story

—Related Read: Here are my Focus’ 2021 predictions and recommended actions, important for company culture and business performance

How Netflix Uses Data & Machine Learning To Recommend Your Next Binge 🤖🏷 Read the story

Why Some People Always Run Late 😠 We all have that friend or that person at work that is always late! 🏷 Read the story 

How Fragrance Became The Unexpected Winner Of 2020 👃The surprising finding out 2020, that fragrance wins. Quick insight candle sales are skyrocketing, is all this time at home making us more smell led, likely.🏷 Read the story

The Secret To Getting 💩 Done - Take back control of your calendar  🏷 Read the story

➕ Quick Takes:

Here are some quick takes, stories you don’t have to read but have a few ponderings to give you something to think about over the next few weeks

➕Apple Fitness+ Launch 💭Am I the only one who thinks Apple will pull out high profile pro athletes for Apple fitness+? Football, tennis, NBA, NFL, MMA/UFC, for me this is the ultimate move to squash Peloton and show who’s the real brand in the space.

➕ The Rise Of The YouTube Therapist 💭 The rise in awareness for therapy and mental health has been brilliant, especially on TikTok, these therapists are good soundbites and intros to therapy.

➕ Why Instagram Couldn’t Handle 2020💭 Instagram will continue to struggle with helping users post the right things, with the extra time spent on the platform and the world being in the state of international limbo, Instagram will have to work hard on their platform to make users want to engage and follow others. Instagram’s battle to shift from social annoyance and forced shop commerce into an entertainment platform you have to buy through. 

➕Why Disney and Warner Brothers Are Tackling Streaming So Differently 🎥 💭 Disney is approaching streaming in a completely different way to many other streaming competitors, Disney’s approach is very smart, local market first, and has numerous layers with quality Disney Brand content and a price-sensitive approach. Look for Disney to put streaming in the middle of their flywheel and rebuild offline revenue, online to build a long-term connection with huge new characters and remaking old connections new again.

Quote Of The Week:

Thanks for reading today, have a great last week before Christmas.

Danny Denhard Connect with me: Twitter // LinkedIn Or

The Must Reads newsletter is your weekly brainfood newsletter filled with Must Read Articles. It takes me a couple of hours every week to find, quality check, to create your favourite weekly newsletter. About My Work: I am on a mission to fix the broken world of work with Focus. I have spent two decades in Marketing and Growth leadership, from before Google dominated search and Facebook controlled ‘Social’. I am a former JustGiving Exec & currently, I am an interim CMO and companies advisor. Happily email me for consultancy.