💰 $10m for What 😲

🏈 This week is Superbowl week, yes ads do really cost around $5m for their spots and brands love them, the production costs can be north of $10m, that’s the advertising budget for most brands globally. Probably save to say The Washington Post ad won. 😉 Remember to tweet, email or connect with me on LinkedIn.

❤️ Marketing / Growth / Advertising ❤️

• Why Superbowl ads are worth the $10m price tags (from the small companies wanting to go nationwide to M&M’s releasing their new product lines)

• A look inside Deliveroo’s marketing and advertising plans for 2019

• Can a decline in your brand be a good thing for you bottom line? Maybe right for Subway and McDonalds

• Here’s a great guide to the future of design and the impact it will have 

• How a change of mind helped Amazon & Jeff Bezos in advertising everywhere and ended up in the top 5 brand spends last year.

• Anchorman podcast coming….is this the future of marketing in podcasts? 

• The Bumble x Serena Williams ad is 💯

• LinkedIn have release water cooler, a centralised space to see most popular posts of the last month (60% engagement growth YoY makes LinkedIn a hugely powerful platform for you and work)

💵 Business 💵

• Spotify are in talks with Gimlet media to acquire them for north of $200m. This is huge, it offers hope in podcasts and production companies where podcasts struggle to make money and monetise their quality content. Gimlet were one of the first companies who produced high quality podcasts and have had homecoming with Julia Roberts produced and showing on amazon prime video.

• How blind app is being used (and wrongly) to anonymously by Googlers (and other companies)

• H&M have hired the Cambridge Analytics whistleblower as their Director of Research

• In Uber’s latest move, you can now buy tickets (well in Denver) for buses, trains etc - this is important as Uber expands their offering and turns Uber in a travel utility not just an app that you only use when wanting a cab. 

• Reddit are launching CPC ads to attract a different type of advertiser 

• John Lewis (And Partners) have rolled out an app in store that allows partners to engage and share on their social media platforms - smart idea no?

🎧 Must listen to podcast 🎧:

The backstory from techcrunch

🚀 Product 🚀

• YouTube are fighting it’s community again, here is the latest problem: dislike mobs (ask any brand or creator what they fear…)

• Here is a great breakdown of how important a good product manager is 

• Advertising still rules product development: Spotify is working on a self serving ad platform based on interests - will this improve our experience? 

• BTW I have been really impressed by Argos, Ikea and TaskRabbit in recent weeks, great use of apps, SMS and delivery tracking. Good product is not that difficult is it!

💯 Your 5 for Monday Morning 💯

1. If you are into any form of marketing the data reportal report is always a must read (great job by Simon Kemp and co)

2. As an introvert this really resonates with me: how this introvert handles large events

3. Always struggle to manage your to do list? Here are the 4 questions to ask

4. Lyst (fashion platform) are going all in with sneakerheads

5. How popcorn saved the movies

This is a joy to read and highly recommend it (from People lead from Twitter):